A review of sensory imagery for consumer psychology
Year of publication: |
2022
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Authors: | Elder, Ryan S. ; Krishna, Aradhna |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 2, p. 293-315
|
Subject: | Imagery | Nonverbal communication | Sensory marketing | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Kommunikation | Communication | Wahrnehmung | Perception |
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