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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Perception"
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Search: subject_exact:"Psychology of advertising"
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Werbepsychologie
1,089
Psychology of advertising
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429
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393
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253
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4
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4
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Martin, Kelly D.
3
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Julius-Maximilians-Universität Würzburg
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National Bureau of Economic Research
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Psychology & marketing
7
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Europäische Hochschulschriften / 5
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of marketing communications
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The Sage handbook of advertising
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Asia Pacific journal of marketing and logistics
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Constituting managements : markets, meanings, and identities
1
Corporate communications : an international journal
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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ECONIS (ZBW)
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1
Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
-
2021
Persistent link: https://www.econbiz.de/10014365213
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2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
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4
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
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5
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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6
Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok
;
Kim, Hyang Sook
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
Saved in:
7
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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8
A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
9
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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