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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Psychology of advertising"
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Kognition
Marketing management
Persönlichkeitspsychologie
Psychology of advertising
488
Werbepsychologie
488
Advertising effects
237
Werbewirkung
237
Consumer behaviour
225
Konsumentenverhalten
225
Advertising
136
Werbung
135
USA
69
United States
69
Emotion
66
Brand image
58
Markenimage
58
Brand management
39
Markenführung
39
Experiment
37
Perception
31
Wahrnehmung
31
Personality psychology
30
Cognition
29
Internet marketing
23
Online-Marketing
23
Marketingmanagement
22
Theorie
21
Theory
21
Brand
19
Markenartikel
19
Target group
18
Zielgruppe
18
Advertising planning
15
Celebrity endorsement
15
Celebrity-Werbung
15
Werbeplanung
15
advertising
15
Fernsehwerbung
14
Prospect Theory
14
Prospect theory
14
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74
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1
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Aufsatz in Zeitschrift
Article in journal
75
Aufsatz im Buch
14
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14
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14
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12
Graue Literatur
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70
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Septianto, Felix
3
Chang, Chingching
2
Gierl, Heribert
2
Kamleitner, Bernadette
2
Kim, Kacy K.
2
Pedersen, Paul M.
2
Rucker, Derek D.
2
Sar, Sela
2
Spence, Charles
2
Taylor, Charles Raymond
2
Thaichon, Park
2
Tormala, Zakary L.
2
Yoon, Sukki
2
Abraham, Christopher
1
Andrews, J. Craig
1
Aulōnitēs, Geōrgios I.
1
Bak, Peter Michael
1
Baker, Julie
1
Baker, Melissa A.
1
Bakpayev, Marat
1
Balaji, M. S.
1
Bang, Hye Jin
1
Bechter, Clemens
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Brainerd, Charles
1
Brown, Kenon A.
1
Brumbaugh, Anne M.
1
Böckenholt, Ulf
1
Chapman, Derek S.
1
Chen, Ming-Yi
1
Chiew, Tung Moi
1
Chin, Hong Kun
1
Choi, Dongwon
1
Choi, Jieun
1
Choi, Yung Kyun
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
Coleman, Nicole Verrochi
1
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Psychology & marketing
8
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Journal of advertising research
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Administrative Sciences : open access journal
1
Economics & finance notes
1
European Sport management quarterly : ESMQ
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Journal of management analytics
1
Journal of marketing
1
Journal of marketing research
1
Journal of organizational change management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : ZFP ; journal of research and management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
3
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung
;
Baker, Melissa A.
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
10
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
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