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source:"econis"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Psychology of advertising"
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Marketing management
United States
Psychology of advertising
59
Werbepsychologie
59
Advertising effects
24
Werbewirkung
24
Consumer behaviour
14
Konsumentenverhalten
14
Theorie
9
Theory
9
Werbung
7
Advertising
6
Estimation
6
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Bank marketing
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Bankmarketing
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Brand management
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Mobile Marketing
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Mobile marketing
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Revolvierender Kredit
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Revolving credit
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Grossman, Michael
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Kang, Sung Won
1
Kaupp, Peter
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Martin, Kelly D.
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ECONIS (ZBW)
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1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
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2
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
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3
Capitalizing patriotism : the liberty loans of World War I
Kang, Sung Won
;
Rockoff, Hugh
-
2006
Persistent link: https://www.econbiz.de/10003266313
Saved in:
4
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
5
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
6
Wege zu einer neuen Marktsegmentierung
Kaupp, Peter
-
1994
Persistent link: https://www.econbiz.de/10000904067
Saved in:
7
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
8
Market orientation and the role of customers in decision makers' cognitive maps : an explorative study of causal attribution
Söderlund, Magnus
-
1993
Persistent link: https://www.econbiz.de/10000872523
Saved in:
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