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source:"usbk"
~source:"econis"
~subject:"Advertising"
~subject:"Public relations"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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1
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ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
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Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
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1
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Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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Münchener Marketing-Symposium <22, 1996, München>
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Advertising in new formats and media : current research and implications for marketers
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European Advertising Academy
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Exploring public relations
2
Handbook of research on effective advertising strategies in the social media age
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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Kellogg on advertising & media : the Kellogg School of Management
2
Strategic corporate communication in the digital age
2
The evolution of integrated marketing communications : the customer-driven marketplace
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
AI-driven marketing research and data analytics
1
Advertising theory
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Bank- und Finanzmanagement : Marketing - Rechnungswesen - Finanzierung; Reflexionen aus der Praxis; Joachim Süchting zum 60. Geburtstag
1
Brand management ; Vol. 3
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Bringing technology to market: trends, cases, solutions
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Building organizational resilience with neuroleadership
1
Business models for strategic innovation : cross-functional perspectives
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
CSR und Reporting : Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen
1
Celebrity, convergence and transformation
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Communication industry in Nigeria : the crisis of publications
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Conference proceedings Trends in Business Communication 2020
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Conference proceedings trends in business communication 2016
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
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2
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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5
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
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6
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
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7
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
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8
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
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9
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
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Strategies of advertising communication in the global economy
Polyakov, Vladimir A.
;
Fomicheva, Irina V.
;
Efremova, …
- In:
Strategies for the global economic system for 2030
,
(pp. 97-104)
.
2021
Persistent link: https://www.econbiz.de/10012655589
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