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source:"usbk"
~source:"econis"
~subject:"Advertising"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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ICORIA <10, 2011, Berlin>
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ICORIA <12., 2013, Zagreb>
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ICORIA <14., 2015, London>
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Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing Research Congress <50, 1997, Edinburgh>
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Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Marketing mix decisions : new perspectives and practices
4
Advances in advertising research
3
Bringing technology to market: trends, cases, solutions
3
Changing the course of marketing : alternative paradigms for widening marketing theory
3
Driving traffic and customer activity through affiliate marketing
3
Research
3
AMA educators' proceedings
2
Advertising in new formats and media : current research and implications for marketers
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Cutting edge international research
2
Does marketing need reform? : fresh perspectives on the future
2
Engaging consumers through branded entertainment and convergent media
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European Advertising Academy
2
Green advertising and the reluctant consumer
2
Handbook of research on effective advertising strategies in the social media age
2
Handbook of research on ethnic and intra-cultural marketing
2
Integrated marketing communication
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Interactive and multi-channel marketing
2
Journal of marketing management : MM
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Michael Porter ; Vol. 4
2
Proceedings series / American Marketing Association
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
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2
Sport marketing in a global environment : strategic perspectives
2
The Jossey-Bass handbook of nonprofit leadership and management
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
The nature and scope of marketing research
2
The silver market phenomenon : business opportunities in an era of demographic change
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A handbook of corporate governance and social responsibility
1
AI-driven marketing research and data analytics
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Advances in electronic marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
2
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
5
The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
Saved in:
6
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
Saved in:
7
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
8
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
Saved in:
9
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
10
Marketing strategies and practices of women's soccer in the United States : historical perspective
Henderson, Chris
;
Leopkey, Becca
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 187-206)
.
2022
Persistent link: https://www.econbiz.de/10013475288
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