Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Year of publication: |
2022
|
---|---|
Authors: | Garcia-Collart, Tessa |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 136-145
|
Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Hispano-Amerikaner | Hispanics | Kulturelle Identität | Cultural identity | USA | United States |
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