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source:"usbk"
~source:"econis"
~subject:"Strategisches Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Strategisches Management
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2,397
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264
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264
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247
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Pfeffermann, Nicole
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1
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Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
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International Conference on Strategic Innovative Marketing <5., 2016, Athen>
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International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
Mannheimer Marketing-Seminar <8, 1987>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Springer Fachmedien Wiesbaden
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Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
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Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Using influencer marketing as a digital business strategy
2
Behavioral perspectives on strategic alliances
1
Cases on consumer-centric marketing management
1
Competitive drivers for improving future business performance
1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Executing strategy for business results
1
Fallstudien zur Unternehmensführung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
1
Global perspectives on contemporary marketing education
1
Handbook of Asian management
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Human resource management and digitalization
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International marketing ; Vol. V
1
Keeping strategy on track
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
1
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Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
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5
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
6
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
7
Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
- In:
New insights on trust in business-to-business …
,
(pp. 121-157)
.
2019
Persistent link: https://www.econbiz.de/10012405632
Saved in:
8
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
9
Creative Strategy/Strategy of Creativity : trends in creative marketing communication : conference proceedings from the international scientific conference, April 25, 2019, Univers...
Pavlů, Dušan
(
ed.
);
Majerik, Petr
(
ed.
)
-
International Scientific Conference Creative Strategy / …
-
2019
Persistent link: https://www.econbiz.de/10012196424
Saved in:
10
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
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