Innovation orientation, marketing capability, dynamic capability, and performance
Year of publication: |
2022
|
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Authors: | Borahima, Bahrun ; Noermijati, Noermijati ; Hadiwidjojo, Djumilah ; Rofiq, Ainur |
Published in: |
Environmental, social, and governance perspectives on economic development in Asia ; part B. - Bingley, UK : emerald Publishing, ISBN 978-1-80117-895-2. - 2022, p. 93-104
|
Subject: | Innovation orientation | marketing capability | dynamic capability | operational performance | economic development | strategic industry (defense and security) | Unternehmenserfolg | Firm performance | Dynamische Kompetenzen | Dynamic capabilities | Innovation | Marketing | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
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