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source:"usbk"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Marketingmanagement
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Meffert, Heribert
28
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19
Kirchgeorg, Manfred
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Esch, Franz-Rudolf
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Backhaus, Klaus
9
Homburg, Christian
8
Kotler, Philip
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Adeola, Ogechi
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Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
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Kleinaltenkamp, Michael
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Diller, Hermann
6
Meissner, Hans Günther
6
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Pfeffermann, Nicole
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Ratten, Vanessa
6
Shankar, Venkatesh
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Wiedmann, Klaus-Peter
6
Zanger, Cornelia
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Ahlers, Grit Mareike
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Belz, Christian
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Chernev, Alexander
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Hinson, Robert
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Kumar, V.
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Köhler, Richard
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Nufer, Gerd
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Schultz, Don E.
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Siems, Florian
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American Marketing Association
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6
DePaul University / College of Commerce
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Springer Fachmedien Wiesbaden
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
3
Gesellschaft zur Erforschung des Markenwesens
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Institut für Marketing <Münster, Westfalen>
2
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
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Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Marketing theory and applications
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
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Artificiality and Sustainability in Entrepreneurship : …
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
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Creating a sustainable competitive position : ethical …
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The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
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Using influencer marketing as a digital business strategy
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Use of influencers in different sectors of the economy
Mittal, Shikha
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Using influencer marketing as a digital business strategy
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How influencers can leverage performance in business
Rosário, Albérico Travassos
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Using influencer marketing as a digital business strategy
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
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Using influencer marketing as a digital business strategy
,
(pp. 89-111)
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2024
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Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
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Using influencer marketing as a digital business strategy
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(pp. 129-146)
.
2024
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Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
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Using influencer marketing as a digital business strategy
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Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
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González Robles, Eva María
; …
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Using influencer marketing as a digital business strategy
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2024
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Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
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Using influencer marketing as a digital business strategy
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(pp. 288-310)
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2024
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