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subject:"Advertising"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbekonzeption"
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Advertising
Konsumentenverhalten
Werbung
Advertising planning
286
Werbeplanung
286
Advertising effects
94
Werbewirkung
94
USA
42
United States
42
Consumer behaviour
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
20
Germany
20
Brand image
15
Markenimage
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Preismanagement
11
Pricing strategy
11
Großbritannien
10
International marketing
10
Internationales Marketing
10
United Kingdom
10
Print advertising
8
Printwerbung
8
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29
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4
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Article
85
Book / Working Paper
1
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Aufsatz in Zeitschrift
Article in journal
86
Aufsatz im Buch
29
Book section
29
Graue Literatur
18
Non-commercial literature
18
Arbeitspapier
15
Hochschulschrift
15
Working Paper
15
Lehrbuch
12
Thesis
12
Textbook
9
Collection of articles of several authors
7
Sammelwerk
7
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6
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6
Ratgeber
4
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4
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3
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3
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3
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2
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1
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1
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1
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1
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1
Handbuch
1
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1
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1
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1
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Language
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English
78
German
8
Author
All
Gierl, Heribert
3
Bhatnagar, Namita
2
Chang, Chun-tuan
2
Gou, Qinglong
2
Koncz, Julia
2
Martín Herrán, Guiomar
2
McKay-Nesbitt, Jane
2
Shen, Fuyuan
2
Sigué, Simon Pierre
2
Utkarsh
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Adams, Leen
1
Agheshlouei, Hamed
1
Almagro, J.
1
An, Soontae
1
Araujo, Luis
1
Araujo, Theo
1
Aschemann-Witzel, Jessica
1
Baetzgen, Andreas
1
Baker, Max
1
Barroso, Alicia
1
Bartels, Jos
1
Beltran-Royo, César
1
Berger, Jonah
1
Bergkvist, Lars
1
Berning, Joshua
1
Bissell, Kimberly
1
Blanco, L. A.
1
Block, Martin P.
1
Bond, Craig A.
1
Bond, Jennifer Keeling
1
Campbell, Arthur
1
Cauberghe, Veroline
1
Chan, Jason C. F.
1
Chandra, Ambarish
1
Chen, Youhua
1
Cho, Chang-hoan
1
Choi, Hojoon
1
Chu, Leon Yang
1
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International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
5
European journal of operational research : EJOR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
The Rand journal of economics
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Dynamic games and applications : DGA
1
Foundations and trends in marketing : FTMKT
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of market research
1
International journal of production research
1
Journal for global business advancement : JGBA
1
Journal of advertising
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of current issues and research in advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of industrial engineering and management : JIEM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
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ECONIS (ZBW)
86
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1
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86
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date (oldest first)
1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
3
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
4
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
5
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
6
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
7
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
9
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
10
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
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