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subject:"Advertising effects"
~isPartOf:"English language series"
~isPartOf:"Journal of destination marketing & management"
~isPartOf:"Marketing theory"
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Advertising effects
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Journal of destination marketing & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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How should cities communicate? : the interaction effect of city stereotypes and advertising language on travel intention
Tong, Zelin
;
Yu, Ruoyu
;
Xiao, Haowen
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014285178
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2
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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3
English in advertising : a linguistic study of advertising in Great Britain
Leech, Geoffrey Neil
-
1966
Persistent link: https://www.econbiz.de/10000577774
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