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subject:"Advertising effects"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of product & brand management"
~subject:"brand"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
brand
digital influencer
Celebrity endorsement
20
Celebrity-Werbung
20
Werbewirkung
15
Brand management
13
Markenführung
13
Brand image
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand
5
Markenartikel
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Beziehungsmarketing
3
Relationship marketing
3
Athletes
2
Celebrity endorsements
2
Credibility
2
E-commerce
2
Electronic Commerce
2
Endorsement
2
Glaubwürdigkeit
2
Social media
2
Sportler
2
purchase intention
2
Advertising
1
Australia
1
Australien
1
Authenticity
1
Brand authenticity
1
Brand co-creation
1
Brand engagement
1
Brand equity
1
Brand extension
1
Brand extension authenticity
1
Brand extension fit
1
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14
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15
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15
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English
15
Author
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Arora, Nilesh
1
Cai, Guoliang
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chang, Joseph W.
1
Denis, Etienne
1
Dwivedi, Abhishek
1
Gountas, John
1
Gountas, Sandra
1
Halonen-Knight, Elina
1
Hoornaert, Steven
1
Hurmerinta, Leila
1
Jaikumar, Saravana
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kennedy, Eric
1
Leclercq, Thomas
1
Liu, Lei
1
McDonald, Robert E.
1
Moraes, Marcela
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Parsad, Chandan
1
Plourde, Catherine
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Rifon, Nora J.
1
Sahay, Arvind
1
Sharma, Piyush
1
Suarez, Maribel
1
Tin Trung Nguyen
1
Trung Dam-Huy Thai
1
Tseng, Timmy H.
1
Vijay, T. Sai
1
Wang, Han-Yu
1
Wang, Tien
1
Wu, Shaohui
1
Wu, Shuang
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of product & brand management
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
2
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
3
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
5
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
6
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
7
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
8
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
9
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
10
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
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