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subject:"Advertising effects"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Digitalisierung"
~subject:"Endorsement"
~subject:"digital influencer"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Digitalisierung
Endorsement
digital influencer
Celebrity endorsement
14
Celebrity-Werbung
14
Werbewirkung
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Social Web
6
Social web
6
Internet marketing
4
Online-Marketing
4
Brand
2
Identification
2
Influencer marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Match-up hypothesis
2
Social media
2
Source credibility
2
Virtual influencer
2
Virtual reality
2
Virtuelle Realität
2
Age group
1
Altersgruppe
1
And purchase intention
1
Artificial influencer
1
Attachment
1
Attitudes
1
Beziehungsmarketing
1
Brand extension
1
Brand extension authenticity
1
Brand image
1
Business start-up
1
Celebrity brand
1
Celebrity brand extension
1
Celebrity business venture
1
Celebrity endorsements
1
Celebrity entrepreneurship
1
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Becheur, Imene
1
Campos, Roberta Dias
1
Carrillat, François A.
1
El Hedhli, Kamel
1
Gountas, John
1
Gountas, Sandra
1
Hong, Yuan
1
Kim, Hyojung
1
Lei, Yueqiu
1
Li, Huajun
1
Liao, Tien-Tien
1
Lin, Li Min
1
McCormick, Karla
1
Moraes, Marcela
1
Mulye, Rajendra
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Park, Hyun Jung
1
Park, Minjung
1
Plourde, Catherine
1
Qi, Zhou
1
Rahman, Kaleel
1
Saldanha, Natalya
1
Sharma, Piyush
1
Su, Yaohua
1
Suarez, Maribel
1
Teng, Weichen
1
Wei, Cang-Liang
1
Zourrig, Haithem
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Psychology & marketing
17
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Vision : the journal of business perspective
4
Young consumers : insight and ideas for responsible marketers
4
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of market research
2
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
3
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
4
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
5
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
6
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
7
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
8
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
9
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
10
Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
Saved in:
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