//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~person:"Chan, Kara"
~person:"McDonald, Robert E."
~person:"Prashar, Sanjeev"
~subject:"Jugendliche"
~subject:"Künstler"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Jugendliche
Künstler
Celebrity endorsement
10
Celebrity-Werbung
10
Werbewirkung
10
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
Advertising
5
Werbung
5
Brand management
3
Markenführung
3
celebrity endorsement
3
Credibility
2
Glaubwürdigkeit
2
Hong Kong
2
Hongkong
2
Youth
2
self-brand connection
2
Attitude towards the advertisement
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Celebrity attractiveness
1
Celebrity motivation
1
Celebrity-product congruence
1
Communication effects
1
Consumer involvement
1
Großbritannien
1
Internet marketing
1
Markenartikel
1
Moderation
1
Non-profit marketing
1
Nonprofit organization
1
Nonprofit-Organisation
1
Online-Marketing
1
Public services
1
Purchase intention
1
Qualitative Methode
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Chan, Kara
McDonald, Robert E.
Prashar, Sanjeev
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Daswani, Aarzoo
3
Dwivedi, Abhishek
3
Franck, Egon
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Rifon, Nora J.
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
more ...
less ...
Published in...
All
Asian Academy of Management journal : AAMJ
1
Decision
1
International journal of advertising : the quarterly review of marketing communications
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
5
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
6
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
7
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
8
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
9
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
10
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->