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subject:"Advertising effects"
~person:"Chan, Kara"
~person:"Prashar, Sanjeev"
~person:"Rifon, Nora J."
~subject:"Jugendliche"
~subject:"Künstler"
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Search: subject_exact:"Celebrity-Werbung"
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| 6 applied filters
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Subject
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Advertising effects
Jugendliche
Künstler
Celebrity endorsement
10
Celebrity-Werbung
10
Werbewirkung
9
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Advertising
5
Werbung
5
Brand management
2
Hong Kong
2
Hongkong
2
Markenführung
2
Youth
2
celebrity endorsement
2
Artists
1
Attitude towards the advertisement
1
Brand
1
Celebrity attractiveness
1
Celebrity brand
1
Celebrity image
1
Celebrity motivation
1
Celebrity transgression
1
Celebrity-product congruence
1
Communication effects
1
Consistency
1
Consumer involvement
1
Endorsement potential
1
Gender
1
Geschlecht
1
Gewalt
1
Großbritannien
1
History
1
Human brand equity
1
Humans
1
Internet marketing
1
Markenartikel
1
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Undetermined
7
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Article
10
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Language
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English
10
Author
All
Chan, Kara
Prashar, Sanjeev
Rifon, Nora J.
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Jain, Varsha
6
Arora, Nilesh
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Daswani, Aarzoo
3
Dwivedi, Abhishek
3
Franck, Egon
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Singh, Ramendra Pratap
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
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Published in...
All
Advertising and violence : concepts and perspectives
1
Asian Academy of Management journal : AAMJ
1
Decision
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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10
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
6
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
7
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
8
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
9
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
10
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
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