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subject:"Advertising media"
~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
19
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
10
Journal of marketing communications
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Psychology & marketing
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The journal of product & brand management
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International journal of advertising : the quarterly review of marketing communications
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International journal of sports marketing & sponsorship
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Global business review
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of strategic marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Journal of advertising research
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Vision : the journal of business perspective
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European journal of marketing
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Journal of hospitality marketing & management
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Journal of marketing theory and practice : JMTP
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Manthan : journal of commerce and management
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Tourism management : research, policies, practice
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
2
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
3
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
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