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subject:"Advertising media"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising media
Consumer behaviour
Werbewirkung
Celebrity endorsement
25
Celebrity-Werbung
25
Brand management
13
Konsumentenverhalten
13
Markenführung
13
Brand image
12
Markenimage
12
Advertising effects
11
Brand
9
Markenartikel
9
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
4
Celebrity
4
Relationship marketing
4
Social media
4
Athletes
3
Credibility
3
Glaubwürdigkeit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sportler
3
Advertising
2
Authenticity
2
Brand credibility
2
Brand love
2
Celebrity brand
2
Celebrity endorser
2
Firm performance
2
Fit
2
Führungskräfte
2
Human brands
2
Managers
2
Transgression
2
Unternehmenserfolg
2
Werbung
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English
19
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Adams, Kweku
1
Albert, Noël
1
Ambroise, Laure
1
Attah-Boakye, Rexford
1
Bagozzi, Richard P.
1
Banerjee, Saikat
1
Bauer, Brittney C.
1
Cambra-Fierro, Jesus
1
Carlson, Brad D.
1
Carlson, Les
1
Centeno, Dave
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
Chaudhuri, Bibek Ray
1
Chaudhuri, Himadri Roy
1
Cronin, James
1
Deitz, George D.
1
Dennis, Charles
1
Donavan, D. Todd
1
Eisingerich, Andreas B
1
English, Rebecca
1
Foroudi, Pantea
1
Foti, Lianne
1
Gentry, James W.
1
Halder, Deepa
1
Hall, Matthew J.
1
Han, Jeongsoo
1
Hussain, Shahzeb
1
Johns, Raechel
1
Jones, Scott
1
Jun, Mina
1
Kettle, Keri L.
1
Kim, Kyung Hoon
1
Kwak, Dae Hee
1
Lala, Vishal
1
Lee, Joon Sung
1
Li, Ying Ying
1
Mantonakis, Antonia
1
Melewar, T. C.
1
Moon, Hakil
1
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
Psychology & marketing
9
The journal of product & brand management
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Global business review
4
International review on public and non-profit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
European journal of marketing
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Manthan : journal of commerce and management
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
19
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1
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Assessing the influence of celebrity and government endorsements on bitcoin's price volatility
Ullah, Subhan
;
Attah-Boakye, Rexford
;
Adams, Kweku
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 228-239
Persistent link: https://www.econbiz.de/10013197897
Saved in:
8
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
9
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
10
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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