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subject:"Akustische Markenführung"
~subject:"Radio advertising"
~subject:"Television advertising"
~subject:"USA"
~subject:"Werbung"
~type_genre:"Book section"
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Akustische Markenführung
Radio advertising
Television advertising
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Werbung
Advertising music
32
Werbemusik
32
Brand management
8
Markenführung
8
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Advertising effects
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Abolhasani, Morteza
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Hofmann, Bernhard
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Huh, Jisu
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Kim, Eunah
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Designing and communicating experience
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Cutting edge international research
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Innovation in advertising and branding communication
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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ECONIS (ZBW)
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Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
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2
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
3
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
4
Klangerlebnisse in der Werbung : Wunschkonzert mit Mehrwert?
Schulz, Heiko
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 71-89)
.
2020
Persistent link: https://www.econbiz.de/10012271613
Saved in:
5
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
6
Volles Ohr! : Musik in der Hörfunkwerbung
Hofmann, Bernhard
- In:
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
,
(pp. 148-170)
.
2010
Persistent link: https://www.econbiz.de/10003967665
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