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Search: subject_exact:"Social marketing"
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Australien
Australia
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Social marketing
1,454
Social Marketing
1,234
Consumer behaviour
282
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276
Soziomarketing
219
social marketing
198
Behavioral economics
120
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120
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119
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118
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109
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71
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Fry, Marie-Louise
5
Previte, Josephine
5
Kotler, Philip
4
Raciti, Maria
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Sunstein, Cass R.
4
Bogueva, Diana
3
Brennan, Linda
3
Dolnicar, Sara
3
Gordon, Ross
3
Harker, Debra
3
Harker, Michael
3
Jones, Sandra C.
3
Marinova, Dora
3
Pang, Bo
3
Raphaely, Talia
3
Reisch, Lucia A.
3
Taubinsky, Dmitry
3
Basil, Michael
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Gallegos, Danielle
2
Grüne-Yanoff, Till
2
Hopkins, Christopher D.
2
Jewell, Robert D.
2
Jin, Ginger Zhe
2
Keller, Adam M.
2
Keller, Punam Anand
2
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2
Kubacki, Krzysztof
2
Lavack, Anne M.
2
Lee, Nancy R.
2
Lusardi, Annamaria
2
Marx, Benjamin M.
2
O'Hara, Rebecca
2
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of Social Marketing
5
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of business research : JBR
3
Psychology & marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Critical concepts in economics
1
Discussion paper
1
Economics & philosophy
1
Engaging consumers through branded entertainment and convergent media
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
162
Other ZBW resources
8
USB Cologne (EcoSocSci)
1
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121
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
122
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
123
If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena
;
Jensen, Gitte
;
Lavack, Anne M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
Saved in:
124
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
Saved in:
125
"Just don't eat chicken" : the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Jones, Sandra C.
;
Iverson, Don
;
Waters, Louise
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
1
,
pp. 78-90
Persistent link: https://www.econbiz.de/10003947681
Saved in:
126
Measuring the effectiveness of anti-drug public service announcements
Barrett, Daniel W.
;
Cappella, Joseph
;
Fishbein, Martin
; …
- In:
The interrelationship of business and communication
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10003948418
Saved in:
127
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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128
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
129
Can you market god? : a case study of the "God Speaks" social marketing campaign
Lancendorfer, Karen M.
;
Reece, Bonnie B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 324-338
Persistent link: https://www.econbiz.de/10008736603
Saved in:
130
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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