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subject:"Australien"
~subject:"Marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Australien
Marketing
Social marketing
690
Social Marketing
645
Consumer behaviour
191
Konsumentenverhalten
191
social marketing
136
Advertising effects
83
Werbewirkung
83
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71
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44
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38
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37
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37
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34
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32
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32
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Experiment
32
Gesundheit
30
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Rauchen
29
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29
Großbritannien
26
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26
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Fry, Marie-Louise
4
Gordon, Ross
4
Rundle-Thiele, Sharyn
4
Dolnicar, Sara
3
Previte, Josephine
3
Russell-Bennett, Rebekah
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Dietrich, Timo
2
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Merritt, Rowena
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2
Randle, Melanie
2
Alam, Gazi Mahabubul
1
Aleti, Torgeir
1
Andreasen, Alan R.
1
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1
Arli, Denni
1
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1
Barrie, Lance
1
Basu, Ambar
1
Baxter, Stacey
1
Bayardo Tobar-Pesántez, Luis
1
Bean, Belinda
1
Beerli-Palacio, Asunción
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Bhattacharjee, Sandeep
1
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Bádéjọ, Folúké A.
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Carrigan, Marylyn
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1
Cismaru, Magdalena
1
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Australasian marketing journal
5
Journal of nonprofit & public sector marketing
5
Journal of business research : JBR
4
Young consumers : insight and ideas for responsible marketers
4
International journal of nonprofit and voluntary sector marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing theory
3
European journal of marketing
2
Health marketing quarterly
2
International journal of islamic marketing and branding
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of social marketing : JSOCM
2
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Business horizons
1
Corporate governance : international journal of business in society
1
EuroMed journal of business
1
European business review
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Management research review
1
Manthan : journal of commerce and management
1
The journal of management development
1
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ECONIS (ZBW)
63
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63
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1
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
2
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
3
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
5
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
6
Obesity, family units and social marketing intervention : evidence from Nigeria
Nwoba, Arinze Christian
;
Mogaji, Emmanuel
;
Zahoor, Nadia
; …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2892-2927
Persistent link: https://www.econbiz.de/10013457399
Saved in:
7
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
8
Social marketing : ready to help revolutionise marketing education
Harris, Fiona
- In:
Journal of social marketing : JSOCM
12
(
2022
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10013275478
Saved in:
9
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
10
Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria
;
Galiano-Coronil, Araceli
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
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