Social marketing : ready to help revolutionise marketing education
Fiona Harris
| Year of publication: |
2022
|
|---|---|
| Authors: | Harris, Fiona |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 3, p. 354-370
|
| Subject: | Commercial marketing | Knowledge exchange | Marketing education | Marketing practice | Social marketing | Social Marketing | Marketing | Marketingtheorie | Marketing theory | Betriebswirtschaftsstudium | Graduate business education |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-07-2021-0154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275478