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subject:"Australien"
~subject:"Marketing management"
~subject:"USA"
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Australien
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Social marketing
1,290
Social Marketing
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social marketing
196
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Kotler, Philip
9
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5
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5
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4
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4
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4
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4
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3
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3
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Dann, Stephen
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Health marketing quarterly
12
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7
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5
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4
International review on public and non-profit marketing
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Young consumers : insight and ideas for responsible marketers
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Europäische Hochschulschriften / 5
3
Journal of marketing management : MM
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
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2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Key debates and contemporary issues in nonprofit marketing
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Social marketing for public health : global trends and success stories
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1
Advertising and violence : concepts and perspectives
1
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1
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1
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
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ECONIS (ZBW)
237
USB Cologne (EcoSocSci)
3
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81
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
82
Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Management research review
39
(
2016
)
1
,
pp. 35-61
Persistent link: https://www.econbiz.de/10011535890
Saved in:
83
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
84
Digital Nudging
Weinmann, Markus
;
Schneider, Christoph
;
Vom Brocke, Jan
- In:
Business & information systems engineering : BISE ; the …
58
(
2016
)
6
,
pp. 433-436
Persistent link: https://www.econbiz.de/10011595411
Saved in:
85
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
86
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
Saved in:
87
The welfare effects of nudges : a case study of energy use social comparisons
Allcott, Hunt
;
Kessler, Judd B.
-
2015
Persistent link: https://www.econbiz.de/10011417014
Saved in:
88
Nudges do not undermine human agency
Sunstein, Cass R.
- In:
Journal of consumer policy : consumer issues in law, …
38
(
2015
)
3
,
pp. 207-210
Persistent link: https://www.econbiz.de/10011486075
Saved in:
89
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
90
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 215-234)
.
2015
Persistent link: https://www.econbiz.de/10010498503
Saved in:
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