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Australien
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Social marketing
919
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851
Consumer behaviour
204
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204
social marketing
167
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87
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Fry, Marie-Louise
5
Previte, Josephine
5
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Brennan, Linda
3
Dolnicar, Sara
3
Jones, Sandra C.
3
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2
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2
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Gordon, Ross
2
Grüne-Yanoff, Till
2
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2
Harker, Michael
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Hopkins, Christopher D.
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Jewell, Robert D.
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Keller, Sarah N.
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Kotler, Philip
2
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Marinova, Dora
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Otjen, A. J.
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Pang, Bo
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Raciti, Maria
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
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4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of business research : JBR
3
Psychology & marketing
3
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2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Economics & philosophy
1
Engaging consumers through branded entertainment and convergent media
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of procurement management
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
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1
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
2
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
3
Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
Saved in:
4
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
5
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
6
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
7
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.
;
Schaller, Tracey King
- In:
Journal of public policy & marketing
39
(
2020
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
Saved in:
8
Marketing strategies for the social good
Peña de León, Alicia de la
- In:
Marketing
,
(pp. 115-128)
.
2018
Persistent link: https://www.econbiz.de/10011937411
Saved in:
9
Finding the sweet spot : can social marketing encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
10
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
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