Closing the confidence gap in STEM : a social marketing approach to increase female retention
Carina Roemer, Bo Pang, Patricia David, Jeawon Kim, James Durl, Sharyn Rundle-Thiele
| Year of publication: |
2022
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|---|---|
| Authors: | Roemer, Carina ; Pang, Bo ; David, Patricia ; Kim, Jeawon ; Durl, James ; Rundle-Thiele, Sharyn |
| Published in: |
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science. - Boca Raton, FL : Routledge, ISBN 978-1-000-40802-7. - 2022, p. 765-775
|
| Subject: | Social Marketing | Social marketing | Weibliche Arbeitskräfte | Women workers | Vertrauen | Confidence | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003188186-30 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013464200