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subject:"Australien"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Australien
USA
Social marketing
683
Social Marketing
638
Consumer behaviour
185
Konsumentenverhalten
185
social marketing
132
Advertising effects
82
Werbewirkung
82
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71
Gesundheitsvorsorge
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Marketingmanagement
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Behavioral economics
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37
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37
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34
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34
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Gesundheit
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Fry, Marie-Louise
4
Dolnicar, Sara
3
Previte, Josephine
3
Rundle-Thiele, Sharyn
3
Russell-Bennett, Rebekah
3
Carlson, Les
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Gordon, Ross
2
Grüne-Yanoff, Till
2
Harker, Debra
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Hopkins, Christopher D.
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Jewell, Robert D.
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Lavack, Anne M.
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Raymond, Mary Anne
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Shanahan, Kevin J.
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Taylor, Kimberly A.
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Yeh, Marie A.
2
Aleti, Torgeir
1
Andrews, Kelly L.
1
Ansary, Adel I. el-
1
Arli, Denni
1
Arnold, Todd J.
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Barrie, Lance
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Basil, Michael
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Basu, Ambar
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Bogueva, Diana
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Brace-Govan, Jan
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Health marketing quarterly
11
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of nonprofit and voluntary sector marketing
8
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of advertising research
5
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
4
Young consumers : insight and ideas for responsible marketers
4
Journal of business research : JBR
3
Psychology & marketing
3
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
AMS review : official publication of the Academy of Marketing Science
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Economics & philosophy
1
EuroMed journal of business
1
European business review
1
European journal of marketing : EJM
1
European review of agricultural economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of procurement management
1
International review on public and non-profit marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
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ECONIS (ZBW)
107
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1
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
2
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
3
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
4
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
5
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.
;
Schaller, Tracey King
- In:
Journal of public policy & marketing
39
(
2020
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
Saved in:
6
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
7
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
8
Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan
;
Pan, Shan L.
;
Ouyang, Taohua
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
Saved in:
9
Increasing parental leave uptake : a systems social marketing approach
Duffy, Sarah
;
Van Esch, Patrick
;
Yousef, Murooj
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 110-118
Persistent link: https://www.econbiz.de/10012253936
Saved in:
10
Student loan nudges : experimental evidence on borrowing and educational attainment
Marx, Benjamin M.
;
Turner, Lesley J.
- In:
American economic journal : a journal of the American …
11
(
2019
)
2
,
pp. 108-141
Persistent link: https://www.econbiz.de/10012012256
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