Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe, Glen Gurruwiwi
| Year of publication: |
2020
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|---|---|
| Authors: | Kariippanon, Kishan ; Gordon, Ross ; Jayasinghe, Laknath ; Gurruwiwi, Glen |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 20.2020, 1, p. 123-143
|
| Subject: | Aboriginal and Torres Strait Islander | consumer culture theory | critical social marketing | ethnographic film-making | reflexivity | relational sociology | tobacco | Australien | Australia | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Indigene Völker | Indigenous peoples | Soziologie | Sociology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593119870215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201556