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subject:"Bank"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~type:"article"
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Search: subject_exact:"Kundenbeziehungen"
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Bank
Brand management
Beziehungsmarketing
96
Relationship marketing
96
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
30
Kundenzufriedenheit
30
Markenführung
26
Brand image
23
Markenimage
23
Brand
18
Dienstleistungsqualität
18
Markenartikel
18
Service quality
18
Social Web
11
Social web
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Emotion
10
USA
8
United States
8
Einzelhandel
7
Retail trade
7
Viral marketing
7
Virales Marketing
7
brand loyalty
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Kundenservice
6
Personality psychology
6
Persönlichkeitspsychologie
6
Vertrauen
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customer engagement
6
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
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Social relations
5
Soziale Beziehungen
5
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26
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26
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English
26
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Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Carlson, Brad D.
1
Chen, Xi
1
Cheng, Li-Keng
1
Chu, Xing-Yu
1
Eisele, Anita
1
Ekinci, Yuksel
1
Ferm, Lars-Erik Casper
1
Ford, John B.
1
Fritz, Wolfgang
1
Giachino, Chiara
1
Gilal, Faheem Gul
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Grabner-Kräuter, Sonja
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Honora, Andreawan
1
Huaman-Ramirez, Richard
1
Huber, Frank
1
Hüttl-Maack, Verena
1
Jiang, Yushi
1
Kara, Selcan
1
Kempe, Michael
1
Kim, Kyongseok
1
Kim, Soyoung
1
Kostyra, Martyna
1
Koçak, Akın
1
Kuanr, Abhisek
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Heekyung
1
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Psychology & marketing
Journal of business research : JBR
135
Journal of retailing and consumer services
108
The journal of product & brand management
99
The journal of brand management : an international journal
81
The international journal of bank marketing : IJBM
43
International journal of hospitality management
42
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
28
International journal of internet marketing and advertising : IJIMA
27
European journal of marketing : EJM
25
Journal of strategic marketing
25
Journal of promotion management : innovations in planning and applied research
24
The service industries journal
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of financial services marketing : JFSM
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
The journal of services marketing
15
Journal of marketing analytics : JMA
14
The journal of business & industrial marketing
14
International journal of bank marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Journal of service management
13
Business horizons
12
European journal of marketing
12
Global business review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of electronic customer relationship management : IJECRM
12
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
26
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
7
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
8
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
9
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
10
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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