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subject:"Bankmarketing"
~subject:"Ethnische Gruppe"
~subject:"Markenführung"
~type:"article"
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Bankmarketing
Ethnische Gruppe
Markenführung
Target group
1,691
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1,691
Consumer behaviour
568
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568
Advertising effects
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Butt, Muhammad Mohsin
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2
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2
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2
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2
Horst, Peter
2
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2
Jenewein, Wolfgang
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Licsandru, Tana Cristina
2
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Handbuch Zielgruppenmanagement
14
Young consumers : insight and ideas for responsible marketers
7
Journal of business research : JBR
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of advertising : the quarterly review of marketing communications
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Die Bank
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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Handbook of research on ethnic and intra-cultural marketing
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
2
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2
Marketing intelligence & planning
2
Measuring and managing brands
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of brand management : an international journal
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
Aktuelle Entwicklungslinien in der Finanzwirtschaft ; Teil 2
1
Asia Pacific business review
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Banken im Wandel : Direktbanken und Direct Banking
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Brand research : [an outcome of the second International Conference on Brand Management]
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Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
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2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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3
Influence of consumer tribalism on purchase behaviour : an empirical study through the lens of tribalism using recreational running groups/clubs in India
Charan, M.
- In:
International journal of Indian culture and business …
29
(
2023
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10014318435
Saved in:
4
Behavioural branding of frugal innovations contextual to consumption dynamics : a study of market competitiveness in micro enterprises
Rajagopal, Ananya
- In:
International journal of business excellence : IJBEX
31
(
2023
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10014436359
Saved in:
5
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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6
Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
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7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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8
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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9
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
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10
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
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