Ethnic marketing : the good, the bad and the unknown
Year of publication: |
2022
|
---|---|
Authors: | Licsandru, Tana Cristina ; Cui, Charles Chi |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 29-40
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour |
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