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subject:"Betriebswirtschaftslehre"
~accessRights:"restricted"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
796
Marketingtheorie
530
Marketing
267
Marketing management
136
Marketingmanagement
117
Service-Dominant Logic
112
Service-dominant logic
112
Relationship marketing
99
Consumer behaviour
88
Beziehungsmarketing
81
Value creation
81
Customer integration
61
Kundenintegration
61
Marketing strategy
60
USA
53
Brand management
50
United States
49
Services marketing
48
Market research
45
Theory
45
Theorie
43
Marktforschung
42
Customer value
38
Kundenwert
38
service-dominant logic
37
Bibliometrics
36
Bibliometrie
36
Dienstleistungsmarketing
36
Marketing philosophy
31
Strategic marketing
31
marketing theory
31
Lieferantenmanagement
30
Supplier relationship management
30
Marketing planning
29
History
28
Markenführung
28
Advertising
26
B-to-B-Marketing
26
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128
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132
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Vargo, Stephen L.
4
Busser, James A.
3
Kravets, Olga
3
Lusch, Robert F.
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Andreini, Daniela
2
Belk, Russell W.
2
Chatzidakis, Andreas
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Frow, Pennie
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Hu, Tao
2
Hughes, Tim
2
Lindgreen, Adam
2
Maclaran, Pauline
2
Paul, Justin
2
Payne, Adrian
2
Pedeliento, Giuseppe
2
Peltier, James
2
Sandıkçı, Özlem
2
Shamim, Amjad
2
Solerio, Chiara
2
Tadajewski, Mark
2
Vafeas, Mario
2
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2
Zarantonello, Lia
2
Agarwal, James
1
Ahonen, Toni
1
Aier, Stephan
1
Akaka, Melissa Archpru
1
Alexander Joseph Ibnu Wibowo
1
Alnakhli, Hayam
1
Alsemgeest, Rachael
1
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Marketing theory
16
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business research : JBR
7
AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business-to-business marketing
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The service industries journal
3
Tourism management : research, policies, practice
3
European journal of marketing : EJM
2
European management journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Research in consumer behavior
2
Springer eBook Collection / Business and Economics
2
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Handbook of research on customer engagement
1
International journal of event and festival management
1
International journal of islamic marketing and branding
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
International review on public and non-profit marketing
1
Journal of business logistics
1
Journal of business venturing
1
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ECONIS (ZBW)
138
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1
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
2
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
Saved in:
3
Benchmarking scholarship in consumer research : the p-index of thought leadership
Pham, Michel T.
;
Wu, Alisa Yinghao
;
Wang, Danqi
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10014634450
Saved in:
4
Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
5
Exploring power strategies for transformation in a service-ecosystem
Hogg, Johannes
- In:
Journal of service theory and practice
34
(
2024
)
3
,
pp. 399-419
Persistent link: https://www.econbiz.de/10015055416
Saved in:
6
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
7
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
8
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
Saved in:
9
Scale development for the practices involved in creating value propositions in the exhibition industry : service-dominant logic with a mixed-methods approach
Lee, Jin-soo
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014320864
Saved in:
10
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
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