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subject:"Betriebswirtschaftslehre"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
10
Marketingtheorie
10
B-to-B-Marketing
9
Business-to-business marketing
9
Bibliometrics
5
Bibliometrie
5
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Relationship marketing
4
Marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
Value creation
3
business marketing
3
industrial marketing
3
Customer integration
2
Customer value
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
1936-2006
1
Arbeitsgruppe
1
China
1
Co-creation of value
1
Customer service
1
Dienstleistungsmarketing
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Kundenservice
1
Market research
1
Marktforschung
1
Performance measurement
1
Performance-Messung
1
Retail trade
1
Sales Performance
1
Salespeople
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English
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Alnakhli, Hayam
1
Hughes, Tim
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Skjølsvik, Tale
1
Vafeas, Mario
1
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Journal of business-to-business marketing
Marketing theory
35
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
10
Journal of historical research in marketing
9
European journal of marketing : EJM
8
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
International journal of electronic commerce : IJEC
4
Journal of business economics : JBE
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Management decision : MD
3
Meddelanden från Svenska Handelshögskolan
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Research in consumer behavior
3
Service business
3
The service industries journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
2
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ECONIS (ZBW)
3
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1
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
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