//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Gummerus, Johanna"
~subject:"Betriebliche Wertschöpfung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketing theory
9
Marketingtheorie
9
Beziehungsmarketing
7
Relationship marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Value creation
6
Customer value
5
Kundenwert
5
Customer integration
4
Kundenintegration
4
Dienstleistung
3
Services
3
Dienstleistungsmarketing
2
Services marketing
2
Austauschtheorie
1
Betriebsvermögen
1
Beyond offering value propositions
1
Business network
1
Co-created value
1
Competitive advantage
1
Competitive service advantage
1
Confidence
1
Consumer behaviour
1
Consumers
1
Corporate assets
1
Customer centricity
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Forecasting model
1
Hospital
1
Immaterielle Werte
1
Innovation
1
Innovation adoption
1
Innovationsakzeptanz
1
Intangible assets
1
Konsumentenverhalten
1
Krankenhaus
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Busser, James A.
Gummerus, Johanna
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Akaka, Melissa Archpru
3
Belz, Christian
3
Dichtl, Erwin
3
Lindgreen, Adam
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
2
Helm, Roland
2
Hilton, Toni
2
Holttinen, Heli
2
Hu, Tao
2
Hörschgen, Hans
2
Kayande, Ujwal
2
Kolb, Bonita M.
2
Laudien, Sven M.
2
Löbler, Helge
2
Meffert, Heribert
2
Nieschlag, Robert
2
Osei-Frimpong, Kofi
2
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
4
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->