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subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Lindgreen, Adam"
~subject:"Betriebliche Wertschöpfung"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Marketing theory
8
Marketingtheorie
8
Value creation
5
B-to-B-Marketing
4
Beziehungsmarketing
4
Business-to-business marketing
4
Customer value
4
Kundenwert
4
Relationship marketing
4
Service-Dominant Logic
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Bibliometrics
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Marketingmanagement
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Unternehmensnetzwerk
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Austauschtheorie
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Business economics
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Co-created value
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Competitive advantage
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Competitive service advantage
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Confidence
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Dienstleistung
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Dienstleistungsqualität
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Dienstleistungssektor
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Busser, James A.
Lindgreen, Adam
Vargo, Stephen L.
9
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Hughes, Tim
4
Kotler, Philip
4
Akaka, Melissa Archpru
3
Belz, Christian
3
Dichtl, Erwin
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Gummerus, Johanna
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Tomczak, Torsten
3
Albinsson, Pia A.
2
Andreu, Luisa
2
Backhaus, Klaus
2
Böttger, Christian
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Engelhardt, Werner Hans
2
Freiling, Jörg
2
Frow, Pennie
2
Hansen, Ursula
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Helm, Roland
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Hilton, Toni
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Holttinen, Heli
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Hu, Tao
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Hörschgen, Hans
2
Kayande, Ujwal
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Kolb, Bonita M.
2
Laudien, Sven M.
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Löbler, Helge
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Meffert, Heribert
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Nieschlag, Robert
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
4
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
5
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
6
Editorial: Value in business and industrial marketing
Lindgreen, Adam
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009513237
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