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subject:"Betriebswirtschaftslehre"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketing theory"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
3,223
Marketingtheorie
3,044
Marketing
860
Theorie
602
Theory
601
Marketing management
559
Marketingmanagement
549
Consumer behaviour
364
USA
342
United States
334
Relationship marketing
321
Beziehungsmarketing
301
Marktforschung
266
Market research
236
Service-Dominant Logic
215
Service-dominant logic
215
History of economic thought
203
Ökonomische Ideengeschichte
203
Brand management
173
Bibliometrics
168
Bibliometrie
167
Markenführung
151
Value creation
148
Deutschland
132
Germany
125
Services marketing
114
Customer integration
111
Kundenintegration
111
Dienstleistungsmarketing
102
Business-to-business marketing
101
B-to-B-Marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
International marketing
80
Kundenwert
78
Customer value
77
Internationales Marketing
74
Marketing strategy
66
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Online availability
All
Undetermined
138
Free
46
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All
Article
362
Book / Working Paper
169
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Article in journal
311
Aufsatz in Zeitschrift
311
Aufsatz im Buch
56
Book section
56
Graue Literatur
41
Non-commercial literature
41
Hochschulschrift
39
Thesis
32
Lehrbuch
30
Textbook
29
Arbeitspapier
22
Working Paper
22
Collection of articles of several authors
21
Sammelwerk
21
Bibliografie enthalten
20
Bibliography included
20
Reprint
17
Konferenzschrift
16
Aufsatzsammlung
11
Collection of articles written by one author
6
Conference proceedings
6
Handbook
6
Handbuch
6
Sammlung
6
Festschrift
4
Glossar enthalten
4
Glossary included
4
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Anthologie
1
Bibliografie
1
CD-ROM, DVD
1
Dissertation u.a. Prüfungsschriften
1
Einführung
1
Mehrbändiges Werk
1
Multi-volume publication
1
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1
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English
427
German
100
Polish
3
French
1
Portuguese
1
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1
Author
All
Tadajewski, Mark
15
Vargo, Stephen L.
9
Maclaran, Pauline
8
Grönroos, Christian
7
Lusch, Robert F.
7
Pepels, Werner
6
Foxall, Gordon R.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Bradshaw, Alan
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Gummerus, Johanna
4
Hughes, Tim
4
Kotler, Philip
4
Kravets, Olga
4
Parsons, Elizabeth
4
Akaka, Melissa Archpru
3
Arnould, Eric J.
3
Backhaus, Klaus
3
Bajde, Domen
3
Belz, Christian
3
Bode, Matthias
3
Brasel, S. Adam
3
Busser, James A.
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Dichtl, Erwin
3
Fitchett, James A.
3
Gierl, Heribert
3
Hansen, Ursula
3
Helm, Roland
3
Hill, Ronald Paul
3
Lindgreen, Adam
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Schwarzkopf, Stefan
3
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Institution
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American Marketing Association
11
Duncker & Humblot
4
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Marketing-Centrum <Münster (Westf)>
1
Panepistēmio Kypru / Department of Economics
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität Leipzig
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
Marketing theory
35
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
10
Journal of historical research in marketing
9
European journal of marketing : EJM
8
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
International journal of electronic commerce : IJEC
4
Journal of business economics : JBE
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business-to-business marketing
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Management decision : MD
3
Meddelanden från Svenska Handelshögskolan
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Research in consumer behavior
3
Service business
3
The service industries journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
2
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Source
All
ECONIS (ZBW)
530
USB Cologne (EcoSocSci)
1
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81
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
82
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Saved in:
83
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
84
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
85
The consumer culture theory of brands
Pennington, Robert
-
2019
Persistent link: https://www.econbiz.de/10012115737
Saved in:
86
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
87
Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
88
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
89
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
90
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
Saved in:
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