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subject:"Bewertung"
~isPartOf:"Brand management ; Vol. 3"
~subject:"Markenimage"
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Bewertung
Markenimage
Brand extension
10
Consumer behaviour
10
Konsumentenverhalten
10
Markentransfer
10
Brand management
7
Markenführung
7
Brand image
6
Brand
4
Markenartikel
4
Evaluation
2
Corporate culture
1
Erfolgsfaktor
1
Experiment
1
Hong Kong
1
Hongkong
1
Success factor
1
Theorie
1
Theory
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Unternehmenskultur
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English
6
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Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
1
Sattler, Henrik
1
Smith, Margo
1
Völckner, Franziska
1
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Brand management ; Vol. 3
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
10
Journal of the Academy of Marketing Science
8
European journal of marketing : EJM
7
Journal of marketing
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of retailing and consumer services
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
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ECONIS (ZBW)
6
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1
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
2
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
6
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
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