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subject:"Beziehungsmarketing"
~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Internet advertising"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
Internet marketing
5,530
Online-Marketing
5,528
Social web
3,035
Consumer behaviour
2,532
Online retailing
1,090
Online-Handel
1,090
Viral marketing
1,033
Virales Marketing
1,033
Advertising effects
965
Werbewirkung
965
Brand management
952
Markenführung
952
Advertising
884
Werbung
868
Electronic Commerce
857
Relationship marketing
857
E-commerce
833
Social media
660
Brand image
569
Markenimage
569
social media
493
Marketingmanagement
440
Marketing management
438
Internet
393
Website
324
Brand
290
Markenartikel
277
Digitalisierung
270
Soziales Netzwerk
268
Digitization
262
Social network
258
Customer satisfaction
248
Kundenzufriedenheit
248
Facebook
237
Customer integration
219
Kundenintegration
219
Search engine
199
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253
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1
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22
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Graue Literatur
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4,169
German
81
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Dwivedi, Yogesh Kumar
16
Harrigan, Paul
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Bigné Alcañiz, J. Enrique
11
Loureiro, Sandra Maria Correia
11
Thaichon, Park
11
Filieri, Raffaele
10
Hudders, Liselot
10
Ko, Eunju
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Quach, Sara
10
Hollebeek, Linda D.
9
Kannan, P. K.
9
Wu, Luorong
9
Akram, Umair
8
Karjaluoto, Heikki
8
Kreutzer, Ralf T.
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pauwels, Koen
8
Rahman, Zillur
8
Ratten, Vanessa
8
Grewal, Dhruv
7
Hajli, Nick
7
Hinson, Robert
7
Kim, Woo Gon
7
Phua, Joe
7
Rana, Nripendra P.
7
Richard, Marie-Odile
7
Soutar, Geoffrey N.
7
Sreejesh, S.
7
Stephen, Andrew T.
7
Tucker, Catherine
7
Vrontis, Demetris
7
Xie, Karen L.
7
Abbasi, Amir Zaib
6
Adeola, Ogechi
6
Balaji, M. S.
6
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Springer Fachmedien Wiesbaden
17
IGI Global
12
Deutscher Dialogmarketing Verband
4
National Bureau of Economic Research
3
OECD
3
Springer Gabler <Firma>
3
Edward Elgar Publishing
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Scientific-Practical Conference <2022, Online>
1
Peter Lang GmbH
1
Springer-Verlag GmbH
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
World Bank Group
1
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Published in...
All
Journal of business research : JBR
252
Journal of retailing and consumer services
152
International journal of advertising : the review of marketing communications
100
International journal of internet marketing and advertising : IJIMA
93
Journal of marketing communications
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : innovations in planning and applied research
69
International journal of hospitality management
60
Technological forecasting & social change : an international journal
59
Journal of internet commerce
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Tourism management : research, policies, practice
49
Information systems research : ISR
45
The journal of product & brand management
44
SpringerLink / Bücher
42
Journal of management information systems : JMIS
40
Electronic commerce research
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
The journal of brand management : an international journal
32
Journal of hospitality marketing & management
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Marketing intelligence & planning
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of contemporary hospitality management
29
Journal of marketing
28
Journal of strategic marketing
28
Springer eBook Collection
28
Asia Pacific journal of marketing and logistics
26
Business horizons
26
International journal of electronic marketing and retailing : IJEMR
25
International journal of technology marketing : IJTMkt
25
International journal of advertising : the quarterly review of marketing communications
24
Journal of promotion management : JPM
24
Young consumers : insight and ideas for responsible marketers
24
Journal of marketing research
23
European journal of marketing
21
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ECONIS (ZBW)
4,250
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1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
3
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
4
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
5
Social media and destination marketing in china : a systematic review of short videos
Liu, Congying
;
Bin Mohamed, Ahmad Edwin
;
Muhammad …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 413-435)
.
2024
Persistent link: https://www.econbiz.de/10014564291
Saved in:
6
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
7
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
8
Fostering new product development through social media tools within an emerging digital world
Tang, Yali
;
Liu, Heng
;
Wu, Liang
- In:
Technology analysis & strategic management
36
(
2024
)
6
,
pp. 1220-1233
Persistent link: https://www.econbiz.de/10014566999
Saved in:
9
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
10
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
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