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subject:"Beziehungsmarketing"
~isPartOf:"Journal of African business"
~subject:"Corporate Social Responsibility"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Corporate Social Responsibility
Relationship marketing
5
customer loyalty
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer satisfaction
3
Kundenzufriedenheit
3
Customer retention
2
Dienstleistungsqualität
2
Kundenbindung
2
Service quality
2
customer satisfaction
2
Antecedents of customer loyalty
1
Beschwerdemanagement
1
Betriebsgröße
1
Complaint management
1
Confidence
1
Distribution channel
1
Einzelhandel
1
Fernsehen
1
Fernsehwerbung
1
Firm size
1
Gastronomie
1
Ghana
1
Informal economy
1
Informelle Wirtschaft
1
Nigeria
1
Online retailing
1
Online-Handel
1
Restaurant industry
1
Retail trade
1
Service recovery strategies
1
Simbabwe
1
Social presence
1
Television
1
Television advertising
1
Training and development
1
Vertrauen
1
Vertriebsweg
1
Zimbabwe
1
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Aufsatz in Zeitschrift
Article in journal
5
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English
5
Author
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Acheampong, George
1
Afrifa-Yamoah, Ebenezer
1
Aggrey, Oliver Kwabena
1
Agu, Agu Godswill
1
Gomwe, Adolf Garikai
1
Jaiyeoba, Olumide Olasimbo
1
Lee, Gregory John
1
Makanyeza, Charles
1
Tettey, Louis Numelio
1
Yeboah, Asiamah
1
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Published in...
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Journal of African business
Journal of retailing and consumer services
47
Journal of business research : JBR
24
Journal of hospitality marketing & management
16
The service industries journal
16
Cogent business & management
14
International journal of contemporary hospitality management
13
International journal of hospitality management
12
The TQM journal : the international review of organizational improvement
11
The international journal of bank marketing : IJBM
11
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
9
Journal of strategic marketing
8
Journal of Asian finance, economics and business : JAFEB
7
Service business
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
International journal of quality & reliability management
6
International journal of quality and service sciences
6
Journal of Islamic marketing
6
Journal of marketing analytics : JMA
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
African journal of business and economic research : AJBER
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence
5
International journal of electronic customer relationship management : IJECRM
5
Inventi impact: retailing & consumer services
5
Journal for global business advancement : JGBA
5
Journal of financial services marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing
5
Journal of open innovation : technology, market, and complexity
5
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ECONIS (ZBW)
5
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1
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
2
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
3
Recovery strategies of a micro restaurant in Nigeria : implications on customer satisfaction and loyalty
Agu, Agu Godswill
- In:
Journal of African business
24
(
2023
)
3
,
pp. 363-383
Persistent link: https://www.econbiz.de/10014320497
Saved in:
4
Relationship marketing and customer loyalty in Ghana's informal economy : does customer perceived value matter?
Tettey, Louis Numelio
;
Aggrey, Oliver Kwabena
; …
- In:
Journal of African business
24
(
2023
)
3
,
pp. 427-443
Persistent link: https://www.econbiz.de/10014320505
Saved in:
5
Employee training and development as an antecedent of firm customer capabilities : longitudinal moderation by firm size and market type
Lee, Gregory John
- In:
Journal of African business
21
(
2020
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10012312318
Saved in:
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