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subject:"Beziehungsmarketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
customer value
Customer value
24
Kundenwert
24
Relationship marketing
17
Betriebliche Wertschöpfung
6
Marketing management
6
Marketingmanagement
6
Value creation
6
Consumer behaviour
5
Konsumentenverhalten
5
Service-Dominant Logic
4
Service-dominant logic
4
Customer integration
3
Customer satisfaction
3
Kundenintegration
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
USA
3
United States
3
Competitive advantage
2
Customer relationship management
2
Dienstleistungsmarketing
2
Dienstleistungssektor
2
Forecasting model
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Prognoseverfahren
2
Service industry
2
Services marketing
2
Shareholder Value
2
Shareholder value
2
Supplier relationship management
2
Value proposition
2
Wettbewerbsvorteil
2
Abnormal stock return
1
Artificial Intelligence
1
Auftragsfertigung
1
B-to-B-Marketing
1
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English
17
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Kumar, V.
2
Arunachalam, S.
1
Asselmann, Daniel
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Chatterjee, Sharmila C.
1
Chen, Tom
1
Daryanto, Ahmad
1
DeLeon, Anthony J.
1
Feng, Hui
1
Flint, Daniel J.
1
Friend, Scott B.
1
Frow, Pennie
1
Garrett, Jason
1
George, Morris
1
Gopalakrishna, Srinath
1
Grantham, Kimberly D.
1
Gummerus, Johanna
1
Hollebeek, Linda D.
1
Holm, Morten
1
Koskull, Catharina von
1
Krafft, Manfred
1
Magnusson, Peter
1
Malshe, Avinash
1
McAlister, Leigh
1
McNeil, Kimberly R.
1
Morgan, Neil A.
1
Myers, Matthew B.
1
Neslin, Scott A.
1
Ou, Yi-Chun
1
Patterson, Paul G.
1
Payne, Adrian E.
1
Ramaswami, Sridhar N.
1
Ravishanker, Nalini
1
Rego, Lopo L.
1
Reinartz, Werner J.
1
Rohde, Carsten
1
Ruyter, Ko de
1
Sinha, Shameek
1
Skålén, Per
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
International journal of hospitality management
18
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
11
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
Cogent business & management
7
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Journal of marketing management : MM
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
17
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1
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
2
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
3
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
4
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
5
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
6
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
9
Divided attitudinal loyalty and customer value : role of dealers in an indirect channel
Ramaswami, Sridhar N.
;
Arunachalam, S.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 770-790
Persistent link: https://www.econbiz.de/10011614107
Saved in:
10
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
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