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subject:"Beziehungsmarketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
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Beziehungsmarketing
Electronic Commerce
Viral marketing
Online retailing
46
Online-Handel
46
Consumer behaviour
26
Konsumentenverhalten
26
E-commerce
18
Internet marketing
16
Online-Marketing
16
Preismanagement
10
Pricing strategy
10
Distribution channel
8
Vertriebsweg
8
Einzelhandel
7
Internet
7
Internet-Auktion
7
Online auction
7
Retail trade
7
Social Web
7
Social web
7
Virales Marketing
7
e-commerce
7
Ranking method
6
Ranking-Verfahren
6
Auction theory
5
Auktionstheorie
5
eBay Inc.
5
Advertising effects
4
Experiment
4
Search engine
4
Search theory
4
Suchmaschine
4
Suchtheorie
4
Werbewirkung
4
online reviews
4
Game theory
3
Information costs
3
Informationskosten
3
Product quality
3
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Undetermined
15
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
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Chu, Junhong
2
Manchanda, Puneet
2
Mela, Carl F.
2
Proserpio, Davide
2
Abernethy, Jacob
1
Algesheimer, René
1
Blake, Tom
1
Borle, Sharad
1
Bronnenberg, Bart J.
1
Cebollada, Javier
1
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
Choi, Hana
1
De los Santos, Babur
1
Dholakia, Utpal M.
1
Dover, Yaniv
1
Hunold, Matthias
1
Israeli, Ayelet
1
Kesler, Reinhold
1
Kim, Ju-Young
1
Kim, Jun B.
1
Kireyev, Pavel
1
Koulayev, Sergei
1
Kumar, Vineet
1
Laitenberger, Ulrich
1
Lambrecht, Anja
1
Lu, Xianghua
1
Mayzlin, Dina
1
Misra, Kanishka
1
Moshary, Sarah
1
Natter, Martin
1
Ofek, Elie
1
Ozimec, Ana-Marija
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Qiu, Ye
1
Rao, Ram C.
1
Schwartz, Eric M.
1
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
227
Journal of business research : JBR
120
Electronic commerce research
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Information systems research : ISR
67
Journal of internet commerce
59
Management science : journal of the Institute for Operations Research and the Management Sciences
56
International journal of electronic marketing and retailing : IJEMR
54
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
53
European journal of operational research : EJOR
49
International journal of production economics
47
Journal of management information systems : JMIS
47
International journal of business information systems : IJBIS
46
International journal of hospitality management
46
Journal of retailing
44
SpringerLink / Bücher
44
Transportation research / E : an international journal
44
International journal of electronic commerce : IJEC
40
Journal of electronic commerce research : JECR
40
Electronic commerce research and applications
35
Electronic markets : EM ; the international journal of electronic commerce and business media
35
International journal of internet marketing and advertising : IJIMA
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The international review of retail, distribution and consumer research
34
International journal of retail & distribution management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of production research
32
International journal of retail and distribution management
32
Information systems and e-business management : ISeB
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
Manufacturing & service operations management : M & SOM
29
Cogent business & management
28
Electronic markets : the international journal on networked business
27
Technological forecasting & social change : an international journal
27
Tourism management : research, policies, practice
26
Asia Pacific journal of marketing and logistics
24
Journal of organizational computing and electronic commerce
24
International journal of consumer studies
23
International journal of electronic business
21
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ECONIS (ZBW)
22
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Rankings of online travel agents, channel pricing, and consumer protection
Hunold, Matthias
;
Kesler, Reinhold
;
Laitenberger, Ulrich
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 92-116
Persistent link: https://www.econbiz.de/10012183077
Saved in:
5
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
6
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
7
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
8
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
9
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
10
Online MAP enforcement : evidence from a quasi-experiment
Israeli, Ayelet
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 710-732
Persistent link: https://www.econbiz.de/10011951224
Saved in:
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