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subject:"Beziehungsmarketing"
~isPartOf:"Marketing theory"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
Theory
customer value
Customer value
18
Kundenwert
18
Betriebliche Wertschöpfung
12
Value creation
12
Service-Dominant Logic
9
Service-dominant logic
9
Relationship marketing
7
value co-creation
6
Customer integration
5
Kundenintegration
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing theory
4
Marketingtheorie
4
resource integration
4
service-dominant logic
4
Business network
3
Consumer behaviour
3
Unternehmensnetzwerk
3
Business-to-business
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Inter-firm cooperation
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Service quality
2
Services marketing
2
Social values
2
Soziale Werte
2
Theorie
2
Unternehmenskooperation
2
network
2
value co-destruction
2
value cocreation
2
Advertising agencies
1
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Article
9
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English
9
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Hughes, Tim
2
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Brodie, Roderick J.
1
Caniëls, Marjolein
1
Caridà, Angela
1
Colurcio, Maria
1
Echeverri, Per
1
Edvardsson, Bo
1
Frow, Pennie
1
Hilton, Toni
1
Hurmerinta, Leila
1
Ilkkonen, Rami
1
Kleinaltenkamp, Michael
1
Leino, Henna M
1
Makkonen, Hannu
1
Mencarelli, Rémi
1
Neghina, Carmen
1
Peters, Linda D.
1
Pfisterer, Lucas
1
Rivière, Arnaud
1
Roth, Stefan
1
Sandberg, Birgitta
1
Vafeas, Mario
1
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Marketing theory
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
SpringerLink / Bücher
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Journal of creating value
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
The journal of product & brand management
13
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The TQM journal : the international review of organizational improvement
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality and tourism insights
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
European journal of marketing : EJM
6
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ECONIS (ZBW)
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
3
Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela
;
Edvardsson, Bo
;
Colurcio, Maria
- In:
Marketing theory
19
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
Saved in:
4
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
5
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
6
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
7
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
8
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
9
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
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