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subject:"Beziehungsmarketing"
~isPartOf:"Marketing theory"
~subject:"Konsumentenverhalten"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Customer value
18
Kundenwert
18
Betriebliche Wertschöpfung
12
Value creation
12
Service-Dominant Logic
9
Service-dominant logic
9
Relationship marketing
7
value co-creation
6
Customer integration
5
Kundenintegration
5
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing theory
4
Marketingtheorie
4
resource integration
4
service-dominant logic
4
Business network
3
Consumer behaviour
3
Unternehmensnetzwerk
3
Business-to-business
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Inter-firm cooperation
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Service quality
2
Services marketing
2
Social values
2
Soziale Werte
2
Theorie
2
Theory
2
Unternehmenskooperation
2
network
2
value co-destruction
2
value cocreation
2
Advertising agencies
1
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6
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1
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Article
7
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7
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7
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English
7
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Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Caniëls, Marjolein
1
Echeverri, Per
1
Hilton, Toni
1
Hughes, Tim
1
Hurmerinta, Leila
1
Ilkkonen, Rami
1
Leino, Henna M
1
Makkonen, Hannu
1
Mencarelli, Rémi
1
Neghina, Carmen
1
Pfisterer, Lucas
1
Rivière, Arnaud
1
Roth, Stefan
1
Sandberg, Birgitta
1
Vafeas, Mario
1
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Marketing theory
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business economics and management
6
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ECONIS (ZBW)
7
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
3
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
5
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
6
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
7
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
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