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subject:"Beziehungsmarketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
~subject:"Mobile business"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Marketing management
Mobile business
Customer value
39
Kundenwert
39
Relationship marketing
22
Betriebliche Wertschöpfung
20
Value creation
20
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer integration
10
Kundenintegration
10
Consumer behaviour
9
Konsumentenverhalten
9
Value co-creation
8
Innovation
5
Marketingmanagement
5
Salespeople
4
Strategic management
4
Strategisches Management
4
Verkaufspersonal
4
Mobile communications
3
Mobilkommunikation
3
Social Web
3
Social web
3
Bewertung
2
Brand image
2
Brand management
2
Business network
2
Business process management
2
Business-to-Business marketing
2
Customer lifetime value
2
Customer potential
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Digitalisierung
2
Digitization
2
Employee retention
2
Evaluation
2
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English
25
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Caputa, Wiesława
2
Schwepker, Charles H. <Jr.>
2
Amegbe, Hayford
1
Biemans, Wim G.
1
Burton, Jamie
1
Buss, Amanda Sória
1
Böhm, Markus
1
Cabanelas, Pablo
1
Callegaro, Aline Marian
1
Chen, Lihan
1
Chen, Shih-Chih
1
Chiang, Lanlung
1
Cobelli, Nicola
1
Confente, Ilenia
1
Dixit, Ashutosh
1
Dzandu, Michael D.
1
Echeveste, Márcia Elisa
1
Feng, Shanfei
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gao, Yanhuan
1
Gewald, Heiko
1
Gligor, David M.
1
Gupta, Samir
1
Gupta, Suraksha
1
Hadjielias, Elias
1
Hajli, Nick
1
Hakola, Jenni
1
Hanu, Charles
1
Hillebrand, Bas
1
Holmes, Dawn
1
Huang, Youlin
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Jung, Carlos Fernando
1
Juntunen, Mari
1
Komulainen, Hanna
1
Krawczyk-Sokolowska, Izabela
1
Krawczyk-Sokołowska, Izabela
1
Krcmar, Helmut
1
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Technological forecasting & social change : an international journal
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of business research : JBR
55
Journal of retailing and consumer services
33
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of service management
13
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of product & brand management
11
Journal of marketing research : JMR
10
Business horizons
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
International journal of electronic customer relationship management : IJECRM
8
Service business
8
The TQM journal : the international review of organizational improvement
8
Tourism management : research, policies, practice
8
European management journal
7
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Cogent business & management
6
European journal of marketing : EJM
6
Journal of business-to-business marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
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ECONIS (ZBW)
25
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Being friendly and competent : service robots' proactive behavior facilitates customer value co-creation
Song, Jinzhu
;
Gao, Yanhuan
;
Huang, Youlin
;
Chen, Lihan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476984
Saved in:
3
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
4
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
5
Gamification of mobile money payment for generating customer value in emerging economies : the social impact theory perspective
Dzandu, Michael D.
;
Hanu, Charles
;
Amegbe, Hayford
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233652
Saved in:
6
Value co-creation and co-destruction in service ecosystems : the case of the Reach Now app
Schulz, Thomas
;
Zimmermann, Sina
;
Böhm, Markus
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012805535
Saved in:
7
The potential of web awareness as a determinant of dually defined customer value
Caputa, Wiesława
;
Krawczyk-Sokolowska, Izabela
; …
- In:
Technological forecasting & social change : an …
163
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012667162
Saved in:
8
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
9
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
10
Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung
;
Yang, Chin-Sheng
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
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