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subject:"Beziehungsmarketing"
~language:"eng"
~subject:"Amazon.com Inc."
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Beziehungsmarketing
Amazon.com Inc.
Online retailing
69
Online-Handel
69
Relationship marketing
12
Business model
11
Geschäftsmodell
11
Consumer behaviour
9
E-commerce
9
Electronic Commerce
9
Konsumentenverhalten
9
USA
9
United States
9
Book trade
6
Buchhandel
6
China
6
Internet marketing
6
Online-Marketing
6
Deutschland
5
Digitalisierung
5
Digitization
5
Germany
5
Social Web
5
Social web
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Virales Marketing
5
Business start-up
4
Electronic Shopping
4
Innovation adoption
4
Innovationsakzeptanz
4
KMU
4
Personalisierung
4
Personalization
4
SME
4
Unternehmensgründung
4
Distribution channel
3
Einzelhandel
3
Erfolgsfaktor
3
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Article
15
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Case study
Multi-volume publication
Article in journal
943
Aufsatz in Zeitschrift
943
Aufsatz im Buch
84
Book section
84
Graue Literatur
20
Non-commercial literature
20
Conference paper
19
Konferenzbeitrag
19
Arbeitspapier
17
Working Paper
17
Fallstudie
16
Hochschulschrift
9
Aufsatzsammlung
8
Collection of articles of several authors
3
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3
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Ratgeber
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1
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German
4
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Werro, Nicolas
2
Ahujy, Vandana
1
Castañeda, José Alberto
1
Charaborti, Rajdeep
1
Chua, Alton Y. K.
1
Cui, Geng
1
Duquesnois, Franck
1
Döbler, Thomas
1
Gröne, Florian
1
Guo, Xiaoning
1
Gurău, Călin
1
Hudson, Brett
1
Koch, Volkmar
1
Kumar, Sameer
1
Liu, Zheng
1
Lowry, Josie
1
Lu, Yaqiong
1
Lui, Hon-kwong
1
Lyon, David
1
Ma, Lei
1
Oestreicher-Singer, Gal
1
Peterson, Michael
1
Phan, Dien D.
1
Roy, Sanjit
1
Schenk, Michael
1
Schmidt, Inga D.
1
Singh, Sachil
1
Stormer, Henrik
1
Sundararajan, Arun
1
Veglio, Valerio
1
Vezzoso, Simonetta
1
Vo, Hong Tuan Kiet
1
Vogel, Douglas R.
1
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Published in...
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Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Customer-centric marketing strategies : tools for building organizational performance
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business and psychology
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Markt, Kommunikation, Innovation : MKI
1
Services marketing cases in emerging markets : an asian perspective
1
Springer / Management/Business for professionals
1
The Routledge companion to digital consumption
1
The international journal of productivity and performance management : IJPPM
1
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ECONIS (ZBW)
17
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1
Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
Saved in:
2
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
3
Internet competition and e-books : challenging the competition policy acquis?
Vezzoso, Simonetta
- In:
Competition on the internet : [... conference titled …
,
(pp. 25-40)
.
2015
Persistent link: https://www.econbiz.de/10010461738
Saved in:
4
Fuzzy classification of online customers
Werro, Nicolas
-
2015
Persistent link: https://www.econbiz.de/10011296387
Saved in:
5
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
6
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
7
Surveilling consumers : the social consequences of data processing on Amazon.com
Singh, Sachil
;
Lyon, David
- In:
The Routledge companion to digital consumption
,
(pp. 319-332)
.
2013
Persistent link: https://www.econbiz.de/10009690722
Saved in:
8
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
9
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
10
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
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