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subject:"Beziehungsmarketing"
~person:"Archer-Brown, Chris"
~person:"Benitez, Guilherme Brittes"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Beziehungsmarketing
Business model
2
Geschäftsmodell
2
Relationship marketing
2
B-to-B-Marketing
1
B2B2C marketing
1
Business-to-business marketing
1
Channel effectiveness
1
Channel management
1
Deregulation
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Deregulierung
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Dienstleistungsmarketing
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Dienstleistungssektor
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Distribution channel
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Internet marketing
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Lieferantenmanagement
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Market turbulence
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Marketing management
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Marketingmanagement
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Online-Marketing
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Service business model
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Service customization
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Service industry
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Services marketing
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Servitization
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Social Web
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Social media
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Social web
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Supplier relationship management
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Switching behaviour
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Technological turbulence
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Archer-Brown, Chris
Benitez, Guilherme Brittes
Clauß, Thomas
2
Nielsen, Christian
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Parida, Vinit
2
Roslender, Robin
2
Abdelkafi, Nizar
1
Abolfathi, Niloofar
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Frank, Alejandro Germán
;
Mendes, Glauco H. de Souza
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206396
Saved in:
2
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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