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subject:"Beziehungsmarketing"
~person:"Quach, Sara"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
Internet marketing
11
Online-Marketing
11
Social web
7
Consumer behaviour
6
E-commerce
4
Electronic Commerce
4
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Customer integration
2
Digital marketing
2
Digital platform
2
Digitale Plattform
2
Kundenintegration
2
Lieferantenmanagement
2
Luxury
2
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
Value creation
2
Werbewirkung
2
Werbung
2
digital technologies
2
online relationship marketing
2
relationship marketing
2
technology
2
360-Degree videos
1
Adolescents
1
Asymmetric information
1
Asymmetrische Information
1
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9
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9
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2
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English
11
Author
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Quach, Sara
Dwivedi, Yogesh Kumar
21
Law, Chun Hung Roberts
18
Harrigan, Paul
15
Rita, Paulo
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hollebeek, Linda D.
14
Kreutzer, Ralf T.
14
Loureiro, Sandra Maria Correia
14
Bigné Alcañiz, J. Enrique
13
Stephen, Andrew T.
13
Tucker, Catherine
13
Karjaluoto, Heikki
12
Ko, Eunju
12
Ozuem, Wilson
12
Thaichon, Park
12
Grewal, Dhruv
11
Hajli, Nick
11
Hudders, Liselot
11
Kumar, Vikas
11
Martínez-López, Francisco J.
11
Pauwels, Koen
11
Ratten, Vanessa
11
Sabatini, Fabio
11
Schweidel, David A.
11
Skiera, Bernd
11
Tan, Yong
11
Ahuja, Vandana
10
Choi, Yung Kyun
10
Kannan, P. K.
10
Malthouse, Edward C.
10
Okumus, Fevzi
10
Rahman, Zillur
10
Reijmersdal, Eva A. van
10
Seo, Yuri
10
Smith, Katherine Taken
10
Urban, Glen L.
10
Whinston, Andrew B.
10
Wilbur, Kenneth C.
10
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of global information management
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
11
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1
Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
Saved in:
2
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
4
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
7
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
8
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
9
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
10
Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn
;
Quach, Sara
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10011484683
Saved in:
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