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subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Kundenwert
2,419
Customer value
2,417
Relationship marketing
1,431
Consumer behaviour
611
Betriebliche Wertschöpfung
565
Value creation
565
Customer integration
304
Kundenintegration
304
Customer satisfaction
292
Kundenzufriedenheit
292
Service quality
261
Dienstleistungsqualität
260
Marketing management
224
Marketingmanagement
224
Theorie
216
Theory
216
Lieferantenmanagement
187
Supplier relationship management
187
B-to-B-Marketing
143
Business-to-business marketing
143
Deutschland
141
Germany
140
Brand management
133
Markenführung
133
USA
131
United States
130
Service-Dominant Logic
125
Service-dominant logic
125
Brand image
122
Markenimage
122
Value co-creation
110
Kundenmanagement
95
Social Web
88
Social web
88
Einzelhandel
79
Messung
79
Retail trade
79
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614
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218
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355
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1,117
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88
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219
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Kumar, V.
29
Madhani, Pankaj M.
14
Eggert, Andreas
11
Ko, Eunju
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Gallarza, Martina G.
8
Kim, Kyung Hoon
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Glady, Nicolas
6
Hadwich, Karsten
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Springer Fachmedien Wiesbaden
2
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1
Institut des Deutschen Textileinzelhandels <Köln>
1
Panepistēmio Kypru / Department of Economics
1
Technische Universität Berlin
1
Universität Mannheim
1
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All
Journal of business research : JBR
62
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of creating value
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
1,633
EconStor
1
RePEc
1
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1,601
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1601
Customer-Lifetime-Value als Instrument des Kundencontrolling im Automobilhandel
Ermschel, Ulrich
- In:
Die Rolle des Staates in der Ökonomie : …
,
(pp. 159-184)
.
2002
Persistent link: https://www.econbiz.de/10001742523
Saved in:
1602
Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Staat, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001662717
Saved in:
1603
Valuing customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
-
2001
Persistent link: https://www.econbiz.de/10001646992
Saved in:
1604
Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.
;
Thomas, Jacquelyn S.
- In:
Kellogg on marketing
,
(pp. 302-319)
.
2001
Persistent link: https://www.econbiz.de/10001612991
Saved in:
1605
Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J.
;
Nijssen, Edwin Jacob
;
Frambach, Ruud T.
-
2001
Persistent link: https://www.econbiz.de/10001525390
Saved in:
1606
Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
-
2001
-
1. print.
Persistent link: https://www.econbiz.de/10001541902
Saved in:
1607
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576361
Saved in:
1608
Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts
Daniel, Jonathan
-
2001
-
1. [Aufl.]
Persistent link: https://www.econbiz.de/10001579783
Saved in:
1609
Vertrauen als Determinante des Customer Lifetime Value : Versuch einer Operationalisierung
Beck, Chris
-
2001
Persistent link: https://www.econbiz.de/10001725936
Saved in:
1610
Kundenwertorientierte Unternehmenssteuerung
Dzienziol, Jochen
;
Schroeder, Nina
;
Wolf, Christoph
- In:
e-Finance : innovative Problemlösungen für …
,
(pp. 63-86)
.
2001
Persistent link: https://www.econbiz.de/10001615176
Saved in:
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