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subject:"Brand"
~accessRights:"restricted"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourism marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Markenführung
Tourism marketing
Brand image
4,309
Markenimage
4,309
Brand management
3,281
Consumer behaviour
3,249
Konsumentenverhalten
3,249
Markenartikel
1,603
Beziehungsmarketing
1,013
Relationship marketing
1,013
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591
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591
Internet marketing
530
Online-Marketing
530
Advertising effects
474
Werbewirkung
474
Designation of origin
436
Herkunftsbezeichnung
436
Tourismusmarketing
395
Customer satisfaction
336
Kundenzufriedenheit
336
Destination management
325
Destinationsmanagement
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Holiday behaviour
263
Urlaubsverhalten
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Viral marketing
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Virales Marketing
263
Brand equity
244
Personality psychology
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Persönlichkeitspsychologie
239
Advertising
232
Markentreue
231
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227
Werbung
221
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Guzman, Francisco
19
Japutra, Arnold
18
Loureiro, Sandra Maria Correia
18
Melewar, T. C.
18
Foroudi, Pantea
17
Bang, Nguyen
16
Han, Heesup
15
Ekinci, Yuksel
14
Sarkar, Abhigyan
14
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Diamantopoulos, Adamantios
12
Gupta, Suraksha
12
Kumar, Vikas
12
Rahman, Zillur
12
Liu, Chih-Hsing
11
Paul, Justin
11
Phau, Ian
11
Park, Jungkun
10
Kunkel, Thilo
9
Molinillo, Sebastian
9
Sreejesh, S.
9
Torres, Ivonne M.
9
Wong, IpKin Anthony
9
Zúñiga, Miguel Ángel
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Casidy, Riza
8
Dens, Nathalie
8
Johnson, Lester W.
8
Joshi, Richa
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King, Ceridwyn
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Ko, Eunju
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Pecot, Fabien
8
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Pike, Steven
8
Pitt, Leyland F.
8
Pradhan, Debasis
8
Stylidis, Dimitrios
8
Veloutsou, Cleopatra
8
Šerić, Maja
8
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Journal of business research : JBR
306
The journal of product & brand management
178
The journal of brand management : an international journal
175
Journal of retailing and consumer services
145
Tourism management : research, policies, practice
66
Asia Pacific journal of marketing and logistics
64
Journal of marketing communications
56
Journal of travel and tourism marketing
52
International journal of hospitality management
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Journal of international consumer marketing
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Tourism management perspectives : TMP
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Journal of strategic marketing
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International marketing review
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European journal of marketing : EJM
35
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Islamic marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of internet marketing and advertising : IJIMA
31
European journal of marketing
30
International journal of consumer studies
30
Journal of destination marketing & management
30
Marketing letters : a journal of research in marketing
30
Journal of marketing
28
International journal of advertising : the review of marketing communications
27
Journal of the Academy of Marketing Science
27
Journal of global marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Tourism analysis : an interdisciplinary tourism & hospitality journal
25
Journal of hospitality marketing & management
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Global business review
22
International journal of contemporary hospitality management
22
Journal of fashion marketing and management
22
International journal of market research
21
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ECONIS (ZBW)
3,603
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1
Big data analytics of online news to explore destination image using a comprehensive deep-learning approach : a case from Mexico
Guerrero-Rodríguez, Rafael
;
Álvarez-Carmona, Miguel Á.
; …
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 147-182
Persistent link: https://www.econbiz.de/10014452354
Saved in:
2
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
5
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
6
Strategic investments in entrepreneurial brand ventures by large incumbents
Van Rensburg, Deryck J.
;
Naudé, Peter
;
Fayena, Izak
- In:
Journal of strategy and management
17
(
2024
)
1
,
pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
Saved in:
7
Emotional attachment : a bridge between brand reputation and brand advocacy
Ahmadi, Arash
;
Ataei, Afsoon
- In:
Asia-Pacific journal of business administration
16
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014455575
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
10
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
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