Emotional attachment : a bridge between brand reputation and brand advocacy
Year of publication: |
2024
|
---|---|
Authors: | Ahmadi, Arash ; Ataei, Afsoon |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 16.2024, 1, p. 1-20
|
Subject: | Brand advocacy | Brand reputation | Emotional attachment | Experience with the brand | Price perception | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Reputation |
-
Shimul, Anwar Sadat, (2023)
-
Joshi, Richa, (2024)
-
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup, (2020)
- More ...
-
Thai Airways : key influencing factors on customers’ word of mouth
Ahmadi, Arash, (2019)
-
Ahmadi, Arash, (2021)
-
Instagram celebrities and positive user responses : the mediating role of user "like"
Ahmadi, Arash, (2022)
- More ...