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subject:"Brand"
~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Glossary included"
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Brand
Beziehungsmarketing
Brand image
11
Markenimage
11
Markenartikel
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Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Market research
3
Marktforschung
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Brand equity
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Tourism
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Tourismus
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Advertising effects
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Advertising planning
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Beer
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Bekleidung
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Bier
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Brand attitude
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Brand personality
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Clothing
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Competitive advantage
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Customer experience
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Customer satisfaction
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Designation of origin
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Destination management
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Destinationsmanagement
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Economic culture
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Facebook
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Factor analysis
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Faktorenanalyse
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Herkunftsbezeichnung
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Hotel brands
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Hotel industry
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Hotellerie
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Image
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Elliott, Richard
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Aaker, David A.
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Aaker, Jennifer
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Agbokanzo, Koffi Selom
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Austin, Jon R.
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Auty, Susan
1
Gómez-Suárez, Mónica
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Hoeffler, Steve
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Joachimsthaler, Erich
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Levy, Sidney J.
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Mattila, Anna S.
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McCracken, Grant David
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
The evolution of brands : from signals of quality to storehouses of trust
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
Handbook of brand relationships
2
Innovative Markenführung und -implementierung
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analytics in finance and risk management
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Aufbruch : Ingredient Branding schafft Werte
1
Banken im Wandel : Direktbanken und Direct Banking
1
Best practice der Markenführung
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
4
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
5
The value of the brand : an anthropological perspective
McCracken, Grant David
-
2009
Persistent link: https://www.econbiz.de/10003784510
Saved in:
6
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
7
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
8
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
9
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
10
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
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